NKEA is defined as an important driver of economic activities that potentially and directly contributes towards the Malaysian Economic Growth measurable by the National Gross Income (GNI) indicator. NKEA also creates job opportunities and attracts best of talents. The NKEA economic development also has a different approach whereby it will be led by the private sector and the government will support and act as facilitator.

There are twelve (12) NKEA as the core of ETP and one of them is NKEA Agriculture. The agriculture sector plays an important role in Malaysia's economic development - providing rural employment, uplifting rural incomes and ensuring national food security. Excluding industrial crops such as palm oil and rubber, the agriculture sector contributed RM20 billion or 4 percent of Malaysia's GNI in 2009.

The 12 core NKEA identified are as follows:


: Oil, Gas and Energy


: Palm Oil


: Financial Services


: Tourism


: Business Services


: Electronics and Electrical


: Wholesale and Retail


: Education


: Healthcare

 NKEA 10

: Communications Content and Infrastructure

 NKEA 11

: Agriculture

 NKEA 12

: Greater Kuala Lumpur/Klang Valley


NKEA Agriculture

NKEA Agriculture focuses on potential high growth sub-sector which are aquaculture, seaweed farming, swiftlet's nest, herbal product, fruits and vegetables as well as premium process food. This will enable Malaysia to penetrate large global markets with high growth potential while maintaining a strong presence in strategic sub-sectors such as paddy and livestock to ensure national food security.

The Agriculture NKEA is targeted to raise the total GNI contribution by RM21.44 billion by 2020. Apart from that, an additional of 74,000 job opportunities is hoped to be created within that period.

To achieve the objectives, 16 Entry Point Projects (EPPs) and 11 business opportunities have been identified to catalyse the establishment of market-driven, industrial scale and integrated agriculture-related businesses.

The 16 EPPs:

EPP 1    :    High value herbal products
EPP 2    :    Production of swiftlet nests
EPP 3    :    Mini estate for  seaweed
EPP 4    :    Fish rearing in cages
EPP 5    :    Cattle rearing in oil palm estates
EPP 6    :    Replication of integrated aquaculture model (iZAQs)
EPP 7    :    Premium market for fruit and vegetables
EPP 8    :    Strengthening the export capability of the processed food industry
EPP 9    :    Introducing fragrant rice variety for non-irrigated areas
EPP 10  :    Scaling up and strengthening paddy farming in MADA area
EPP 11  :    Scaling up and strengthening of paddy farming in other irrigated areas
EPP 12  :    Strengthening current anchor companies in cattle feedlots
EPP 13  :    Establishing dairy clusters in Malaysia
EPP 14  :    Establishing a leadership position in regional breeding services
EPP 15  :    Securing foreign direct investment in agriculture biotechnology
EPP 16  :    Investing in foreign cattle farming