Product promotion and marketing is a program aimed at introducing products to external consumers. It also influences global economic market trends, encouraging entrepreneurs to be more dynamic in driving their businesses. The Kemubu Agricultural Development Authority (KADA) has a total of 1,550 registered agro-based and food industry entrepreneurs across various categories, including food, beverages, handicrafts, processing, and more.
This program is expected to have a significant impact on food and agro-based industry entrepreneurs by providing opportunities for promotion, marketing, and market support for products that cannot consistently meet demand.
Objectives:
- The KADA Food and Agro-Based Industry Division aims to assist entrepreneurs by providing a platform to increase production and income through stronger and more competitive market networks, both domestically and internationally
- The program is also expected to help KADA-assisted entrepreneurs strengthen and sustain their products in the market while emphasizing quality and safety in food production.
- To expand market reach and develop new market chains for products from food and agro-based industry entrepreneurs.
- To support the implementation of sales and promotional programs to enhance the socio-economic status of KADA-assisted entrepreneurs while stimulating activities across the agri-food value chain.
